Take on New Media by Prasiddha Shah

 Blog: P2P     File sharing is distributing or providing access to digital media like computer programs, multimedia, documents or anything that is in digital format.      Peep-to-peer file sharing is when people utilize peer-to-peer networking technology to share and distribute digital media.  It allows users to access media files like books, music, movies and even video games using P2P software program.    One of the most prominent P2P software program is BitTorrent. The fact that its application enables faster download, more than 20 million people had already downloaded it back in 2005 according to Wired article. It was surprising to know that people were making a living off of patrons donation who use BitTorrent.     Another example of P2P application was Napster. It was a popular application back in 2000s where people could share files but what separated them from others was their focus on enabling users to share and listen...

 Blog: Privacy     One of the main issue that has been created by the digital age has been about privacy and confidentiality. Before, there were only physical copies of anything and everything that could be recorded and it took a lot of effort and time to share or spread information that were in such state. But since, the dawn of the digital age we have started storing and sharing our information through digital medium for better efficiency and effectiveness. However, this has exposed us to the risk of our information being misused, mishandled or even hacked. I agree that physical copies could be misused, mishandled and stolen but it cannot be done remotely and perpetrator/thief can be identified (no confidentiality). A good example could be of New York Times not releasing the full tax return of Donald Trump while hacker group Anonymous releases thousand of Pentagon top secret documents behind the confidentiality provided by the internet. So new media is really scary plac...

 Blog: Advice     I think Baruch College hasn't fully utilized the digital platforms. It's website is not up to par with many other interactive and interesting websites that users have become accustomed to. I would say developing a smartphone app would be the second step after the website development as almost all students use smartphone. The app could provide a single stop shop for all the information or actions that a student might want to access to. Information about the events and courses assignments on the app would reduce students time spent considerably. Also enabling students to setup appointments with advisors and financial aid office staff through the app would reduce the lines at the offices and make life easier for everyone.     I would also encourage Baruch College to utilize social media platform by creating accounts and groups. I don't see Baruch College posting content regularly and posting valuable content makes all the difference so, I would en...

Creativity and New Media     New media has enabled us to become creative in many ways that was unimaginable just few years ago.  For this assignment, I used Instagram to create a story where I can connect and interact with my current and potential followers.  Instagram now allows variety of ways that enable dynamic interaction between its users.  Few of those features include questions box, poll and quiz on stories that last for 24 hour span once posted.       In my Instagram story, I used multiple features to make it more attractive and there are few potential business opportunities as well.  I just tried to be casual with the question and included a countdown.  I also included a song that I thought goes well with the story.  If this story was for business then the question could've been about an upcoming album drop by an artist who wants to advertise on social media platform.  The countdown would be the release date and ...

 HW Creativity        Being creative and thinking outside of the box is crucial for any brand to be competitive.  And innovation in digital media has enabled a lot of avenues for companies and even individuals to be creative and reach out to audience.  Digital marketing has taken huge steps towards making creative marketing and made transitional media channels almost obsolete.       In the article written by Lisa Mulcahy titled "How user-generated content can improve your social media marketing strategy", we get to learn different ways that parties involved in marketing strategy can use social media to become more effective and efficient in their marketing efforts.  Lisa suggests that sharing links in as many relevant sites helps gain exposure, offering incentives like promo code, freebies, etc., helping user shape their content like if you want a video review, unboxing video, or a review.  All of these tactics are being u...

 Modeling Reality with Virtual Worlds      Virtual reality is a computer generated stimuli that creates a immersive illusion of real world like experience.  In my opinion, it is the next big thing after the smartphone revolution.  It has a lot of potential to make our world a better place as it can be used for education and medical purposes.  But it also raises the concern of privacy breaches, internet addiction and toxic online behavior.        We all know VR would greatly enhance the gaming experience but its positives go way beyond that.  It shows promising applications for pain relief and PTSD, for education and design. It can also be used for both telecommuting and office work, enabling coworkers to have that almost office vibe without being there and in our time a socially distanced work environment.        Although VR has all of these amazing application purposes to make our lives better it ...