HW Creativity   

    Being creative and thinking outside of the box is crucial for any brand to be competitive.  And innovation in digital media has enabled a lot of avenues for companies and even individuals to be creative and reach out to audience.  Digital marketing has taken huge steps towards making creative marketing and made transitional media channels almost obsolete.  

    In the article written by Lisa Mulcahy titled "How user-generated content can improve your social media marketing strategy", we get to learn different ways that parties involved in marketing strategy can use social media to become more effective and efficient in their marketing efforts.  Lisa suggests that sharing links in as many relevant sites helps gain exposure, offering incentives like promo code, freebies, etc., helping user shape their content like if you want a video review, unboxing video, or a review.  All of these tactics are being utilized and can be seen with the boom in influencers industry.