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YouTube: A Distribution Company

 Understanding YouTube: 


Turning viewers into buyers



    I chose to do my research on YouTube: A Distribution Company.  YouTube is a big corporation in itself even though it is owned and operated under Google.  According to Forbes, it is the second largest search engine behind Google.  With three billion searches per month, it dwarfs Bing, Yahoo, AOL and Ask.com combined.  


    With such a large volume of searches and visits to its site, I began to wonder how YouTubers could be making money other than just the ad revenue.  According to the Influencer Marketing Hub, YouTube on average pays out the channel $18 per 1000 ad views which equates to about $3-$5 per 1000 video views.  So, unless your channel has millions of subscribers and views on a regular basis, the chances of making a living of off it is minimal to zero.  Therefore, the trend of YouTubers working as affiliates has skyrocketed where they give reviews and promote products for kickbacks.


    I plan to learn how this model got started in the first place, how YouTubers are doing with addition of affiliate marketing and how does the future look for this type of business model.



Reference:

  • ABOUT THE AUTHORWerner GeyserFounder of Rainmakers. “How Much Do YouTubers Make? - [A YouTuber's Earnings Calculator].” Influencer Marketing Hub, 21 Aug. 2020, influencermarketinghub.com/how-much-do-youtubers-make/.

  • Wagner, Adam. “Council Post: Are You Maximizing The Use Of Video In Your Content Marketing Strategy?” Forbes, Forbes Magazine, 23 Aug. 2017, www.forbes.com/sites/forbesagencycouncil/2017/05/15/are-you-maximizing-the-use-of-video-in-your-content-marketing-strategy/.

     

Location: New York, NY, USA

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