Take on New Media by Prasiddha Shah

Blog Social Networking Blog social networking is a huge community where bloggers share their opinions and visitors can interact. Generally, people associate blogs to a single individual but we have started seeing a shift in that as businesses have started taking blogs seriously and come up with their corporate blog sites.  A ccording to 2018 data from the Content Marketing Institute,  79% of B2B companies  and  70% of B2C companies  have blogs.  There are a lot of reason and benefits for businesses to use blogs.   first and foremost, it helps businesses keep their audience and customers well informed.  They can promote their products or inform about any upcoming sales event or promotions directly to the audience.  Secondly, having a blog brings businesses more online traffic than those who don't.  Thirdly, in a digital world where being at the top of search engine results is valuable like a prime real estate, having blogs allow...

Blog vs. Wiki Blogs and wikis are web 2.0 technologies that allow creators to host an array of material from text to videos and music online.  Unlike previous web 1.0 technologies, they allow visitors to interact, contribute material and publish new content. Generally speaking a blog post is one person's opinion where people can opt in to have a discussion through comments.  It is geared towards sharing of news, knowledge or expertise.  Being a blogger with huge following allows the blogger to profit through advertisement on their blog site or by using affiliate marketing where they promote products from sponsors.   While blogs allow readers to interact with the blogger through comments it however, doesn't allow them to modify the blog posts.  And this is one key distinction between blogs and wikis.  Wikis are more collaborative due to the fact that they enable readers to modify content that are already posted or even create new content page where othe...

  Understanding YouTube:  Turning viewers into buyers      I chose to do my research on YouTube: A Distribution Company.  YouTube is a big corporation in itself even though it is owned and operated under Google.  According to Forbes, it is the second largest search engine behind Google.  With three billion searches per month, it dwarfs Bing, Yahoo, AOL and Ask.com combined.        With such a large volume of searches and visits to its site, I began to wonder how YouTubers could be making money other than just the ad revenue.  According to the Influencer Marketing Hub, YouTube on average pays out the channel $18 per 1000 ad views which equates to about $3-$5 per 1000 video views.  So, unless your channel has millions of subscribers and views on a regular basis, the chances of making a living of off it is minimal to zero.  Therefore, the trend of YouTubers working as affiliates has skyrocketed where they give ...