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Blog Social networking

Blog Social Networking


Blog social networking is a huge community where bloggers share their opinions and visitors can interact. Generally, people associate blogs to a single individual but we have started seeing a shift in that as businesses have started taking blogs seriously and come up with their corporate blog sites.  According to 2018 data from the Content Marketing Institute, 79% of B2B companies and 70% of B2C companies have blogs.  There are a lot of reason and benefits for businesses to use blogs.  


first and foremost, it helps businesses keep their audience and customers well informed.  They can promote their products or inform about any upcoming sales event or promotions directly to the audience.  Secondly, having a blog brings businesses more online traffic than those who don't.  Thirdly, in a digital world where being at the top of search engine results is valuable like a prime real estate, having blogs allows businesses to insert keywords, more specifically, long-tail keywords that are niche to businesses.  

I don't believe their is a dark side of blog.  But I do have to say people have to do their due diligence when consuming information off of the internet.  There have been many case of misleading and false information being spread around and its up to people to verify the information they come across.  

I think the technology of blog has peaked and its up to individuals and businesses to come up with ways to make it more efficient and effective to help achieve their goals.



Reference:

  • NEXT, Entrepreneur. “Why Every Brand Should Have a Blog.” Entrepreneur, 10 Sept. 2020, www.entrepreneur.com/article/355962.

  • Websolutionsinc. “13 Reasons Your Company Should Have a Blog.” Web Solutions, Inc, Web Solutions, 16 Oct. 2018, www.websolutions.com/blog/13-reasons-your-company-should-have-a-blog/.

  • https://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf

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